New Web Service Transforms the Way San Francisco Hails a Cab

Cabulous.com allows consumers to see, hail, and track nearby taxis on the web for free

SAN FRANCISCO, CA – April 12th, 2010 — UpStart Mobile, makers of the popular Cabulous iPhone app, today announced the launch of Cabulous.com, a free service that helps consumers instantly hail and track cabs from the web.

With over 300 licensed taxi drivers across more than 25 cab companies participating mainly in San Francisco, passengers have already begun to take advantage of the service to painlessly hail taxis from their homes, offices, and on the go.

“It is so much fun being able to watch all the cabs driving around on the map, then just clicking on one and seeing him come to you,” says John Wolpert, CEO of UpStart Mobile. “It’s like having a fleet of personal drivers.”

Cabulous, which has been available as a free iPhone app since December 2009, is the first GPS-based service that allows consumers to see available cabs nearby on a map and hail the driver of their choice with just a touch. Once the driver confirms that s/he is on the way, the passenger can track their cab’s progress on the map.

The hailed drivers, in turn, can use their own smartphone’s Cabulous application to see the passenger’s location on a map. To prevent no-shows and increase efficiency, passengers and drivers can call each other directly through Cabulous when they are having difficulty finding one another.

In one popular feature currently available only on the iPhone app, passengers bookmark cabbies they like as “Favorite Drivers” in order to easily spot them the next time they need a cab – a plus for drivers who want to build customer loyalty and get more regulars.

Cabulous drivers are mostly local to San Francisco at this time, but any driver in the world can sign up and tell passengers to hail him or her through Cabulous.com or the iPhone app. Participating drivers can already be found in Austin, Miami, Chicago, San Jose, Zurich, Sydney and Barcelona.

About UpStart Mobile, Inc.

UpStart Mobile develops location-based mobile solutions. Cabulous, UpStart’s flagship product, was conceived and developed in a Best Buy incubator program in 2008 and spun out in 2009 to be incorporated under UpStart Mobile. The company’s leadership team has direct experience in the commercial transportation industry, a history of working with governments in the US, Asia and Europe, and 20 years experience leading startups and creative development teams.

For further information, please visit http://www.cabulous.com